There are three main forms of traditional label packaging: thermal shrink label packaging and direct screen printing label packaging and adhesive label packaging (mainly sticker packaging).Direct screen printing the label of the packing way is to design and printing methods use silk screen printing on the container, the overall effect is good, have qualitative feeling patterns and text, but direct screen printing quality is not very ideal, difficult to reflect refined patterns and fine words, if the color more at the same time, the use of direct screen printing prices more expensive;The use of thermal shrinkage film (mainly PVC film) as label packaging, compared with the cost of adhesive labels and direct screen printing labels is lower, but thermal shrinkage label is easy to damage, the overall image is not very good, and is not conducive to environmental protection;Adhesive labels (mainly adhesive labels) can better reflect the requirements of delicate labels, but its cost is more expensive than thermal shrink film labels.To some extent, the appearance of in-mold labels can better coordinate the advantages and disadvantages of the three traditional packaging methods, in-mold labels can not only achieve the printing quality of adhesive labels, but also have the overall effect of direct screen printing.
From the perspective of label cost, it is generally considered that the cost of the label with direct screen printing is the most expensive of the three traditional label packaging methods if the color is more than 4 colors.Only from the perspective of the cost of label material, the in-mold label of the same type of surface material is compared with the self-adhesive adhesive label, the in-mold label material does not need the backing paper, so the cost of label material has a certain space to decline.At the same time, if the use of in-mold labels, no longer need to be like thermal shrinkage labels and adhesive labels (adhesive labels) as additional labeling equipment or labeling workers, you can save the cost.However, due to the need for special die cutting equipment in the process of in-mold label printing and printing process is more complex, so the cost of in-mold label printing and processing may be higher than the traditional label.
From the perspective of aesthetics, first of all, in-mold label is a new form of packaging, the use of in-mold label is undoubtedly very novel, especially for the label as the main packaging of daily chemical products;Secondly, the in-mold label and bottle body close integration, direct screen printing as the overall effect, and can be like a sticker as perfect embodiment of delicate patterns and small text;Third, the in-mold label because of the combination of the bottle, compared with the adhesive label and thermal shrinkage label is not easy to damage, fall off, etc., can keep the label intact and beautiful for a long time.
Anti-counterfeiting perspective to enhance the anti-counterfeiting ability of products is now a major starting point for many manufacturers to adopt in-mold labels, using in-mold labels to a large extent increases the difficulty of counterfeiting: in-mold label printing and processing is more difficult than traditional labels.In addition, can provide the mold label manufacturers are not many.
From the perspective of environmental protection, common plastic containers have the same composition as YUPO in-mold label materials, and since the label is combined with the container, it is more efficient and convenient to recycle the bottle.