The importance of pattern design

Aug 20, 2019

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Speaking of flower pattern design, in industrial developed countries, printing design is often a specialized independent career, by a professional printing design studio or company, will own creative and designed products (flower pattern) sales to printing enterprises (factories).And in our country, it is said that there is very little of this kind of company that sells a flower, compare with abroad in this domain still may be a blank, even if have such company, also be after be being entrusted by the person, those who accept design task, won't resemble the all sorts of all sorts of flower products that foreign design becomes, put in counter office user optional choose and buy.

In China, the design of printing patterns has not gone out of the professional road, are solved by enterprises themselves.Cloth printing by the enterprise own designers to solve, and occupy the vast majority of pieces and garment printing enterprise, no pattern design personnel, especially the silk screen printing enterprise, the most rely on foreign samples for processing, customer send sample print blouse, according to the pattern replication production enterprises, over time, ignore the clothing pattern design innovation ability, form will only according to eat the order process and think printed pattern design is a dispensable.This is also related to the current situation of apparel printing enterprises: they have no source of fabric supply, no sales network channel, and lack of processing and sewing ability in the middle. Relying only on screen printing as a technological means, it may be difficult to develop their scale.

Nowadays, a new research focus of garment printing enterprises is the use of printing equipment and printing and dyeing materials.However, the machine, printing color paste research is important, without a certain level of artistic design knowledge, I am afraid it is difficult to be competent for production tasks.The author once encountered the foreign merchant to come to sample printing clothing, many printing enterprises look at the sample straight shake their heads, do not know how to design the pattern pattern, and do not know that it is printed on what technical means, which is related to the idea of the pattern designer, so once the foreign merchant to sample processing, no enterprise dare to take this task.

Clothing is a comprehensive subject integrating spiritual civilization and material culture. Like other practical art products, clothing has the dual functions of material and spirit. It not only has practical functions, but also enables people to enjoy beauty.Therefore, costume pattern is a kind of art form combining utility and decoration.Its characteristics are unity, technology and aesthetics.

Unity is the unity of clothing and pattern.The unification of clothing and accessories;The unity of clothing, human body and environment.Different from painting, costume pattern can play its due role directly in painting creation, while costume pattern will not fully display its decorative role and economic value if it is separated from clothing.It is not just stay on paper description, but through the more important production process, the quality of the finished product effect, is reflected in the design and production level of the mark, must closely consider the combination of production conditions (such as technology, dyeing materials, printing methods).As a flower designer's works, it is the author of the extraction of things and summarize the artistic expression techniques and styles.The author can produce different decorative characteristics and patterns by combining the things in nature with the production conditions through his own thoughts and feelings.In the process of conception epidemic is nots allow to ignore, because dress pattern has very strong periodicity, it has harmony sex with times and social fashion, cater to the popular psychology demand of consumer, have novelty, fashionable sex, stimulation, having certain guiding effect to consumer market.

Can be verified from the following example: many decades engaged in the clothing dealer experience summed up in a very interesting phenomenon, a piece of clothing pattern design exquisite even work is not sophisticated, fabrics also don't pay attention to, also still can sell out, but do manual work is delicate and beautiful style, designs is bad, it's hard to sell.Dealers from years of business practice summed up a famous saying: "pattern determines whether to sell, printing determines whether to sell well (price)."