The importance of pattern design for clothing
Speaking of flower pattern design, in industrialized countries, printing design is often a specialized independent profession. Professional printing design studios or companies sell their own creative and designed products (flower patterns) to printing companies (factories). In my country, it is said that there are very few companies selling flower patterns. Compared with foreign countries, there may be a blank in this field. Even if there are such companies, they will accept design tasks after being entrusted by others. There are all kinds of flower-shaped products on the counter for users to choose from.
In my country, the design of printing patterns has not taken the path of specialization, and it is all solved by the enterprise itself. Piece cloth printing is solved by the company's own designers, and most of the garment and garment printing companies have no pattern designers, especially the vast number of screen printing companies. Most of them rely on foreign samples for processing. When the printed clothing samples are sent, the company reproduces and produces them according to the patterns. Over time, the innovation ability of clothing pattern design is ignored, and a production process that only eats noodles is formed. It is believed that printing pattern design is dispensable. This is also related to the current situation of clothing printing enterprises: it has no source of fabric supply, no sales network channel, lack of processing and sewing ability in the middle, only relying on screen printing as a technological means, it may be difficult to develop its scale.
However, the research of machines and printing pastes is, of course very important. The author encountered printed clothes with samples from foreign businessmen. Many printing companies shook their heads after seeing the samples. They did not know how the pattern was designed and they did not know what process was used to print it. The concept of personnel is related, so once foreign businessmen come to process samples, no company dare to take on this task.
Clothing is a comprehensive subject that integrates spiritual civilization and material culture. Like other practical works of art, it has dual functions of material and spirit. It has both practical functions and can make people enjoy beauty. Therefore, clothing patterns are an art form that combines utility and decoration. It is characterized by unity, craftsmanship and aesthetics.
Unity includes the unity of clothing and patterns; the unity of clothing and accessories and accessories; the unity of clothing and the human body and the environment. The pattern of clothing is different from painting, and the creation of painting can directly play its due role, while the pattern of clothing will not fully show its decorative effect and economic value if it is separated from clothing. It is not just a description on paper, but is produced through a more important production process. The quality of the finished product is a sign that reflects the level of design and production. It must be closely considered in combination with production conditions (such as craftsmanship, dyes, printing methods, etc.). As the work of the pattern designer, it is the artistic expression technique and style of the author's refinement and generalization of things. The author combines things in nature through his own thoughts and feelings, combined with production conditions, can produce different decorative characteristics and pattern styles. In the process of conception, the popularity cannot be ignored, because the clothing pattern has a strong periodicity, it is in harmony with the times and social fashion, caters to the popular psychological needs of consumers, and is novel, fashionable and stimulating. Play a certain guiding role in the consumer market.
It can be verified from the following examples: a very interesting phenomenon has been summed up from the personal experience of many decades of clothing dealers. Even if a garment with a beautiful design is not good enough in workmanship and the fabrics are not particular, it can still be sold.. You can get it, but the workmanship is exquisite, the style is beautiful, the pattern is not good, and it is difficult to sell. Distributors have summed up a famous saying from years of business practice: "The pattern determines whether it will sell, and the printing determines whether it will sell well (price)."