In the first half of 2014, there were 347 stores of sepilwolf, 73 stores of nine mu wang, 53 stores of kanudi road and 46 stores of hinur. In the third quarter, giordano closed 74 retail stores. Among the listed companies of men's wear, sepilwolf closed the most stores.Iger closed 88 stores, Esprit closed 38 stores.Giordano closed shop 165.
At the same time, a large number of small and medium-sized shoe enterprises have closed down, physical stores have a hard time surviving, and mobile e-commerce has developed rapidly, which undoubtedly brings greater development challenges to shoe brands.With the advent of the new market environment, how can we achieve the double growth of sales and profits in 2015?
Along with the development of the Internet, the voice of the consumer more and more strong, the future of value chain is the first impetus from consumers rather than the manufacturer, as we all know now is the age of the Internet, everyone in the middle of the network, whether you like it or not, it doesn't matter if you don't admit, the Internet has changed our life not only, also changed in the world, and changed the industry, we are engaged in business.The so-called fast fashion supply chain ecosystem is a "net" system based on the c2b mode and built with the help of collaborative network.It is no longer a closed supply chain, but an open, Shared and co-built value network, where real-time data interaction directly generates business value.Different from the industrial economy, under the c2b mode, the fast fashion supply chain has the characteristics of personalized, dynamic, platform-based cooperation and rapid response.
The era of personalized customization has come
The construction of channels in the traditional shoe and clothing industry is basically the same. It is based on a progressive and vertical structure, with stores and consumers at the end. The supply chain is organized according to a highly planned large-scale and deep inventory of goods production.
Popularization of innovation, and Internet to realize the network world is gradually changing the concept of "factory", from the 3 d printing to the laser cutting machine, digital printing machine, roller printing machine and other new technology, under the wave of industrial 4.0, traditional manufacturing factory constantly open, digital, networked, intelligent, and can be run at any size.The Internet can reach users and make it more efficient to get their needs and data.The essence of this influence is to bring about the transformation of traditional highly planned supply chain organization, followed by mass customization and flexible production led by consumers, which ultimately drives the change of the whole business.
Spell is dynamic, platform collaboration
The c2b business supply chain and manufacturers dominate the large-scale, assembly line, standardization, different cost leadership in the b2c mode, its core idea is that consumers decide you form of marketing, sales situation, product definition, the service definition, production rhythm, and one by one on the commercial chain link to the transmission of wave, the reversed transmission type.
Therefore, the push and pull mode combined with the production mode and operation thinking in the Internet era is a self-organizing, adaptive, dynamic combination and borderless ecological chain, with more and more supply and demand interactions, more and more participation and more and more blurred boundaries.